Innovation doesn’t just happen, it requires a culture and a mindset focused on constant improvement. And lululemon has done all of this without sacrificing style. They wick away sweat, dry quickly, reduce bacteria causing odors and feel great. They are pants which have been engineered for maximum performance. Those stretchy black leggings your best friend wears aren’t just any leggings. At the core of lululemon is a company obsessed with innovation. None of these are easy feats which speaks to how the company went from humble beginnings in Vancouver Canada to company with a market cap of over $45 billion. In case you are curious about lululemon’s growth here are the strategies lululemon has used to differentiate itself from the competition.ġ. ![]() ![]() lululemon also focused on yoga well before anyone cared and is known for creating the hugely popular athleisure category. Every retailer wants an army of highly engaged and loyal customers but in reality it is very hard to achieve that. The company is also visionary in terms of how to create a cult like following. Those stretchy leggings you see everywhere have a level of technical craftsmanship that is hard to match. Lululemon can credit its growth to a number of carefully crafted moves. In 2011 lululemon brought in $1 billion in revenue, a decade later it is a $6 billion company in terms of revenue. Stretchy yoga pants, is that all it takes? As with all success whether the result looks simple or complicated it is never by accident. It is one of the best retailers in the world with a growth trajectory that leaves many envious. In a turbulent retail sector, lululemon is a bright spot.
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